Avocado AI vs Recraft: brand workspace versus vector illustration specialist

Recraft owns the AI vector and brand illustration lane. The style consistency across a set, the brand-set feature for publishing a coherent visual identity, and the SVG output that survives a real design pipeline are all reasons in-house design teams adopted it. Avocado uses Recraft v3 for exactly those cases. The disagreement is whether a brand campaign should live entirely inside an illustration-first tool.

A 7-figure DTC brand campaign uses a hero shot of the product, a stylized social cut, illustration frames where they support the visual identity, a voiceover, a music bed, and a finished export. Recraft covers the illustration lane beautifully. The rest of the pipeline needs to happen somewhere.

Storyboards versus single-user Recraft

Recraft is mostly a single-player tool. Each user logs in, generates an illustration, adjusts the style, exports.

Avocado Storyboards is a multiplayer infinite canvas. Founder, designer, and agency partner open the same session simultaneously. They drop brand illustration frames next to product hero stills and motion cuts, comment on the brief inline, and assemble the shot list live. Super Agent holds brand context across hours and generates new variations on demand. For a brand running weekly campaigns, the live canvas removes the Figma-and-Slack handoff loop.

Recraft inside Avocado plus eighteen more models

Avocado runs Recraft v3 as one of nineteen image models alongside Flux 1.1 Pro, Seedream, Imagen 4 Ultra, Ideogram v3, and SeedDream v4. Recraft for vector and brand illustration. Flux 1.1 Pro for photoreal product stills. Ideogram v3 for typography. Seedream for stylized brand art. You stop choosing between specialized tools and start using the right model per cut from the same canvas.

Brand fine-tuning on real products

Recraft brand sets are excellent for illustration style consistency. They do not solve product-level fidelity for a real bottle on a real shelf. A brand set tells the model how to draw in a consistent style; it does not train the model on your actual product so the label, the pantone, and the silhouette lock across hundreds of generations.

Avocado fine-tunes any of nineteen image models on twenty to forty of your real product photos. The fine-tuned model becomes a persistent brand identity. Brand fidelity carries from still into motion because the fine-tuned still becomes the first frame of a video clip in Seedance 2.0, Kling, Veo 3, Sora, or LTX-2. Illustration consistency and product consistency are two different problems; Avocado solves both inside one workspace.

Video, voice, music, and finishing

Recraft is image only. A real ad needs cinematic b-roll, a stylized social cut, a voiceover, a music bed, and a finishing pass. Most Recraft workflows pair the tool with a video generator, ElevenLabs, Suno, and CapCut.

Avocado runs all of it in one workspace. Seedance 2.0 for the cinematic pack shot. Kling for the stylized 9:16 social cut. Veo 3 for the brand film with native audio. Sora for narrative hero motion. LTX-2 for audio-driven motion. Voice generation, voice cloning, AI music, and the Music Studio sit next to them. Compose finishes the cut and exports platform specs for TikTok, Reels, YouTube, and Shopify.

AI UGC creators

Recraft does not include AI UGC talking-head creators. A brand that needs a UGC variant alongside illustration frames pairs Recraft with a separate UGC tool.

Avocado runs AI UGC creators inside the same Storyboards session as the Recraft v3 illustration frames, the brand-fine-tuned product stills, the video models, the voice, and the music.

What Recraft genuinely does well

Recraft remains the dedicated leader on AI vector and brand illustration, especially for an in-house design team that has invested in a brand-set system and ships SVG output directly into a design pipeline. That strength exists inside Avocado too, because Recraft v3 is one of the nineteen models on the canvas.

Pricing

Recraft lists Free, Basic at twelve dollars per month, Advanced at thirty-three dollars per month, and Pro at sixty dollars per month (per recraft.ai/pricing, May 2026). Vector and SVG outputs are tier-gated.

Avocado starts at nineteen euros per month and pools credits across image, video, music, and voice on every plan with commercial rights included. For a team that needs illustration plus product stills plus video plus voice plus music, one Avocado plan typically replaces Recraft plus three or four other tools.

Honest comparison

Recraft wins as a dedicated AI vector and brand illustration tool, especially for SVG output into a design pipeline. Avocado wins when the brand needs Recraft v3 illustration plus eighteen other image models, brand fine-tuning on real products, five video models, voice, music, and a multiplayer canvas for the team, all from one session.